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About the role:

  • This is a senior leadership role accountable for driving sustainable user growth through paid channels.
  • You will lead the in-house UA organization across Mobile, Paid Social, and Paid Search & Programmatic.
  • You'll operate at both strategic and operational levels, defining long-term acquisition strategy.

What you'll be doing:

  • Own the global UA strategy and balance investment across current and new channels.
  • Lead and develop a world-class UA organization with a culture of ownership and innovation.
  • Build experimentation frameworks and lead automation and AI adoption.

What you'll bring:

  • 8+ years of experience in Performance Marketing or User Acquisition.
  • Proven experience leading multi-channel acquisition across Mobile, PPC, Paid Social, and Programmatic.
  • Deep understanding of attribution, experimentation, and LTV-based optimization.

Tech Stack:

  • Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Moloco, Liftoff.
  • AppsFlyer, Adjust, Singular, Kochava, Google Analytics 4.
  • BI tools (Metabase, Tableau, Power BI) and AI tools (ChatGPT, Claude, Gemini).

Sporty Group

Sporty Group is a global company that scales paid acquisition across its portfolio of Betting, Entertainment, Games, and Finance. They are a large organization with a strong culture of ownership, innovation, and continuous learning.

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