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About You:
- 5+ years of B2B marketing experience with a focus on Enterprise outbound programs.
- Proven success writing high-performing sales emails at scale.
- Strong understanding of enterprise buying behavior in AI, automation, or transformation.
What You'll Do:
- Lead campaign planning using product usage and intent signals.
- Write and refine sales-ready outbound messaging aligned to enterprise AI use cases.
- Enable Sales with sequences, messaging frameworks, and activation guidance.
Responsibilities:
- Partner with Product Marketing to translate positioning into outbound-ready narratives.
- Work with RevOps to define targeting, routing, attribution, and performance benchmarks.
- Measure impact across reply rate, meeting booked rate, pipeline sourced, and conversion.
Zapier
Zapier builds a platform to help millions of businesses globally scale with automation and AI. They aim to make automation work for everyone by delivering products that delight their customers, fostering collaboration with brilliant people and leveraging the flexibility of remote work.