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Responsibilities:
- Develop and execute on demand generation and growth marketing strategy across multiple channels.
- Partner with Customer Success, Sales, and Operations teams to support pipeline goals.
- Continuously measure, analyze, and report on campaign effectiveness, using data to optimize and iterate.
Requirements:
- 5+ years of experience in B2B SaaS marketing, with a focus on product marketing, growth marketing, or demand generation.
- Experience in legal tech, law firm marketing, or in marketing to regulated professional audiences.
- Data-savvy and experienced in leveraging analytics to drive strategy.
Alt Legal
Alt Legal is a forward-thinking company changing how trademark professionals manage global intellectual property. Trusted by over 1,200 global law firms, IP boutiques, and Fortune 100 companies, their platform automates and simplifies IP management. They are recognized as one of the most respected trademark companies in the IP world and are collaborative, kind, and diverse.