Director of Media Strategy

Key Responsibilities:

• Develop and evolve audience frameworks and segmentation models.
• Design cross-channel consumer journey strategies.
• Lead audience development initiatives using first-party data.

Integrated media strategy:

• Own omnichannel strategy across paid search, social, and programmatic.
• Ensure paid, organic, and owned strategies are aligned.
• Translate client objectives into actionable strategies.

Performance, innovation, and platform leadership:

• Establish standards for testing, optimization, and performance management.
• Lead experimentation initiatives including incrementality testing.
• Identify and evaluate emerging platforms and tactics.