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Demand Strategy:
- Set segment demand strategy for acute and non-acute, with non-acute growth as the headline KPI.
- Lead and develop segment owners and product marketing to reflect real market intelligence.
Product and Platform Positioning:
- Own platform story, launches, competitive positioning, and roadmap feedback across product lines.
- Co-own external AI-first positioning with Corporate Communications.
Cross-sell, Enablement, Field, and Referrals:
- Own cross-sell demand via Demand Gen Managers in partnership with Customer Success.
- Own enterprise deal enablement, event execution, and referral/advocacy engine via Sales Enablement & Field Marketing Manager.
Handoff to Performance:
- Define qualified demand with Performance and Sales for clean creation-to-conversion handoff.
PerfectServe
PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company has 400+ employees, 30,000+ customers, and over $100 million in annual revenue, with a collaborative culture that values innovation and customer delight.