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US

  • Own the demand-created number across acute and non-acute segments with a focus on non-acute growth.
  • Lead segment owners, product marketing, and customer/field marketing to set strategy and drive demand.
  • Define qualified demand with Performance and Sales to ensure clean handoff from creation to conversion.

B2B Marketing Product Marketing Healthcare IT Team Leadership

20 jobs similar to Senior Director, Segment & Solutions Marketing

Jobs ranked by similarity.

US Unlimited PTO

  • Define and own revenue marketing strategy to drive pipeline growth from creation through conversion and expansion.
  • Lead, develop and scale a high-performing demand generation and field marketing team, fostering a culture of accountability and innovation.
  • Partner with Sales, Product Marketing, and Marketing Operations to optimize funnel performance and maximize revenue outcomes.

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. Grounded in learning science research, Newsela's solutions integrate content, assessment, and analytics to help educators track progress and deliver high-impact instruction.

US

  • Define and own global demand generation strategy aligned to revenue targets and pipeline goals.
  • Lead, mentor, and grow a small team of demand generation and partner marketing professionals.
  • Own and manage the global demand generation budget, driving data-driven ROI decisions.

Spinnaker Support is a global leader in third-party support and managed services for Oracle and SAP software, helping enterprises reduce costs and extend software life. They foster a builder's culture with hands-on leadership and a growing team.

USA Unlimited PTO

  • Drive go-to-market strategy and positioning for Omada's full cardiometabolic suite, including new product launches.
  • Lead a team of 2-3 product marketers in synthesizing market feedback, understanding buyers, and shaping launch processes.
  • Own sales enablement, content creation, and cross-functional partnership across product, clinical, and commercial teams.

Omada Health is reversing how healthcare is delivered in America by focusing on the space between doctor visits, using a virtual-first model with human-led care teams, connected devices, and AI-enabled technology. They have served over two million members across 2,000+ employers and health plans, and have been certified as a Great Place to Work.

United States

  • Lead demand generation and account-based marketing to build qualified pipeline.
  • Manage thought leadership, executive branding, and content across channels.
  • Own a lean AI-native martech stack, tracking performance and connecting marketing to revenue.

AnswerRocket builds transformative AI solutions for Fortune 2000 Enterprises across industries like consumer goods and healthcare. Their team of developers, data scientists, and AI/ML experts solves enterprise challenges from strategy through implementation.

Canada United States

  • Design and implement AI-driven workflows to improve campaign execution and operational efficiency.
  • Own end-to-end funnel performance, ensuring data integrity and system reliability across campaigns.
  • Partner with RevOps to define lifecycle stages, attribution models, and shared success metrics.

Cority helps customers see and prevent risks across their operations in real time with its EHS+ platform. With over 1,500 complex global clients and a strong employee culture, the company has been a market leader for 40 years.

North America Canada

  • Lead marketing strategy and pipeline ownership across AMS, setting priorities and driving execution with accountability.
  • Leverage and localize Integrated Marketing programs for maximum impact in the region, filling gaps with local activation.
  • Champion AI transformation within the team, modeling AI-native working practices and enabling team adoption.

ServiceNow provides an AI platform for business reinvention, helping 85% of the Fortune 500 work smarter. It is a large enterprise technology company with a culture focused on AI-native collaboration and freeing people from busywork.

US

  • Sharpen how Workyard pitches to contractors so the right ones lean in within five seconds.
  • Show up at trade events, communities, and channels where contractors are, making Workyard unignorable.
  • Turn happy customers into case studies, references, advocates, and expansion revenue.

Workyard provides an operating system for U.S. construction contractors, starting with accurate time cards and expanding into job costing, scheduling, payroll, and margin intelligence. The company is a lean, fast-growing startup with clear product-market fit and a market-leading product serving a skeptical, time-poor audience.

US

  • Own the lead lifecycle from marketing-accepted lead to demo requested, designing nurture programs and ABM strategies for both high-velocity and enterprise motions.
  • Manage the MAL-to-Demo-Requested conversion rate as the primary metric, collaborating with sales and revenue operations on scoring, routing, and friction removal.
  • Partner with segment owners, content, product marketing, and sales to orchestrate coordinated multi-channel account plays and continuously test and optimize performance.

PerfectServe is a leading provider of clinical communication and physician scheduling solutions for healthcare organizations. With 400+ employees and over $100 million in annual revenue, the company fosters a collaborative team culture focused on innovation and customer delight.

Global

  • Own and scale marketing-led pipeline strategy and execution across digital, ABM, and field channels.
  • Partner cross-functionally with Sales, BDRs, RevOps, and Brand Marketing to ensure full-funnel alignment.
  • Lead a high-performing team of three individual contributors setting strategy, frameworks, and KPIs for predictable pipeline growth.

Replicant builds an AI platform that helps contact centers resolve requests and improve agent performance with AI-powered conversation intelligence. The company serves Fortune 500 companies and high-growth innovators, and fosters a culture of ownership, humility, and self-distance.

US

  • Lead and own the NA mid-market marketing engine, blending regional demand generation, account-based marketing, and field events.
  • Partner with sales and channel teams to drive pipeline and revenue through multi-channel campaigns and high-impact events.
  • Manage regional budgets, forecasts, and ROI, while leading and expanding a team of regional marketers.

Huntress is a cybersecurity company founded in 2015 by former NSA operators, focused on making enterprise-grade cybersecurity accessible to businesses of all sizes. They secure over 5 million endpoints and 11 million identities worldwide, with a remote-first team of over 1,000 employees.

US Canada Unlimited PTO

  • Own end-to-end growth marketing strategy for a new product, from early validation through readiness for scale.
  • Build full-funnel demand generation campaigns using AI tools for segmentation, personalization, and channel optimization.
  • Partner cross-functionally with Product, PMM, Sales, and Marketing to shape positioning, drive pipeline, and refine GTM approach.

1Password is building a foundation for a safe, productive digital future by innovating enterprise password management and pioneering unified access management for people and AI. With over 180,000 business customers and over $400M in ARR, the company is a fast-growing leader in cybersecurity that values curiosity, collaboration, and human-centric design.

US Unlimited PTO

  • Lead end-to-end marketing strategy for the Investor business, driving awareness, engagement, and revenue growth.
  • Own demand generation across multi-channel programs including email, webinars, and paid media.
  • Partner closely with Sales, Product, and Revenue Operations to execute go-to-market initiatives and optimize performance.

YipitData is the leading market research and analytics firm for the disruptive economy, analyzing billions of alternative data points to deliver insights to top investment funds and Fortune 500 companies. With a valuation over $1B and offices globally, our award-winning, people-centric culture emphasizes transparency, ownership, and continuous mastery.

Global

  • Own the end-to-end revenue marketing strategy and execution as a high-output individual contributor reporting to the CEO.
  • Build a repeatable demand generation engine using AI, automation, content, and campaign tactics to create qualified pipeline for a narrow B2B ICP.
  • Work closely with the Director of Sales to support outbound selling, improve CRM discipline, and drive measurable meetings and revenue contribution.

We are a PE-backed ERP value-added reseller and implementation partner serving mid-market businesses with complex operational, financial, and technology needs. The company has historically grown through partner referrals and is now building a modern revenue marketing engine to scale.

US Canada

  • Build and own the multi-channel demand engine including SEO/SEM, Paid Social, Email, and emerging channels.
  • Own the conversion funnel from first touch through free-trial activation and Sales handoff.
  • Lead cross-functional partnerships with Product, RevOps, and Marketing to drive integrated campaigns.

Instrumentl is a YC-backed SaaS platform that provides grant management software for nonprofits. With over 5,500 customers and 40% annual growth, it is a profitable, mission-driven company that values ownership and collaboration.

US

  • Own corporate market expertise by building deep intelligence on how Operations, Safety, Compliance, and Risk leaders think and buy.
  • Drive product-market fit and value architecture for enterprise use cases to expand into new verticals.
  • Equip sales teams with battlecards, playbooks, and narratives to increase win rates against competitors.

Panopto is a leader in visual and audio-based learning, building a video knowledge management platform that helps businesses and universities train, teach, and share knowledge. The company has over 1,600 clients and 11 million users globally, with a remote-first culture and offices in Pittsburgh, London, Hong Kong, Singapore, and Sydney.

US Canada 4w PTO 16w maternity 12w paternity

  • Own go-to-market strategy for capital solutions, including launch narratives and audience segmentation.
  • Define differentiated positioning and messaging for capital providers based on institutional investor insights.
  • Synthesize market and customer feedback into strategy and equip commercial teams with enablement tools.

Crux is a capital platform for the clean economy that modernizes capital raising and deployment for clean energy and critical infrastructure. The team of 95+ includes experts in energy, tax, finance, government, and technology, with a high-growth, high-ownership culture.

US

  • Develop and own full-funnel demand generation strategy aligned with company growth and revenue targets.
  • Lead integrated multi-channel campaigns across digital, ABM, events, and content.
  • Partner with Sales, Product Marketing, and Revenue Operations to optimize lead management and performance.

Jobgether is a platform that uses AI-powered matching to connect candidates with hiring companies. It operates remotely and focuses on efficient, data-driven recruitment.

US Unlimited PTO

  • Own and scale key non-paid channels (email, webinars, direct mail) focused on engaging enterprise accounts.
  • Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment.
  • Measure, analyze, and optimize campaign performance using data to improve pipeline generation.

Cresta provides a unified AI platform for customer experience, turning every conversation into a competitive advantage. The company has raised over $270 million from top investors and is led by former Google AI leaders.

US

  • Own and execute integrated demand gen campaigns, paid media, nurture tracks, and events to drive measurable pipeline.
  • Manage HubSpot stack end-to-end including attribution, lead scoring, reporting, and process optimization.
  • Lead a small team as a player-coach, balancing strategic direction with hands-on execution.

Quantum Workplace helps leaders build thriving teams through a connected talent platform that gives a clear view of team alignment, contribution, development, and value. With over 20 years in HR technology, they partner with thousands of organizations and were a 2026 Inspiring Workplaces Awards winner, fostering a culture of grit, ownership, care, and flexibility.

United States

  • Design and own SonicWall's global demand engine, optimizing the full GTM motion from awareness to pipeline creation through AI, automation, and modern MarTech.
  • Own marketing operations and the digital marketing stack, driving data quality, attribution standards, and AI adoption across the organization.
  • Partner with field marketing, channel sales, and product marketing to build channel-integrated demand strategies and ensure global activation.

SonicWall is a cybersecurity forerunner with more than 30 years of expertise, recognized as a leading partner-first company providing security solutions against cyberattacks. They have their own threat research center and serve enterprise, government agencies, and SMBs globally.