Product Marketing Manager

How You’ll Contribute:

• Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success.
• Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects.
• Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases to expand into new verticals.

Values in Action:

• Customer First, Always: Proactively surface friction points in the customer experience before they are escalated—and propose solutions, not just reports.
• Thrive Together: Share work-in-progress for early feedback, knowing that challenge improves the outcome.
• Elevate the Craft: Hold the bar high on your own work and invest in developing those around you.

Your Legacy:

• Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem.
• Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.