Director, Industry Marketing - Telecommunications

Role Overview:

• Telecom is at an inflection point—smart networks, 5G monetization pressure, and operational cost cuts.
• You'll own ServiceNow's narrative for telco buyers, making them say "this is exactly what I need."
• You're building an AI-first marketing motion where AI agents and intelligent signals are baked into daily operations.

What You'll Do:

• Define ServiceNow's point of view for Telecom, connecting platform capabilities to real telco problems.
• Architect messaging for buyer personas like CIO, COO, and Chief Network Officer.
• Drive an AI-embedded content engine for thought leadership, events, and digital assets.

Why This Matters:

• Telcos run some of the most complex operations—millions of customers, aging infrastructure, and a mandate to transform.
• The right narrative shifts how an entire industry thinks about what's possible.
• You'll represent ServiceNow externally at events and analyst briefings as a credible voice on telco transformation.