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The role involves designing and implementing scalable tracking and measurement solutions. Building and maintaining data collection frameworks is a key responsibility. Configuring and integrating Customer Data Platforms (CDPs) and Mobile Measurement Platforms (MMPs) are also important.
Leading quality assurance testing, troubleshooting, and debugging for tags, pixels, and API integrations is required. Translating marketing strategies and KPIs into actionable technical tracking requirements is essential. Documenting and standardizing implementation processes ensures scalability.
The ideal candidate will have 3+ years of experience in analytics or marketing technology. Strong proficiency with analytics platforms such as GA4 and tag management systems like GTM is necessary. Understanding web development (HTML, JavaScript) and data structures used for tracking is expected.
Wpromote
Wpromote is a digital marketing agency that helps brands grow their business through digital channels and strategies, with a remote-first culture.