Director, Product Marketing

The Principal / Director, Product Marketing role is responsible for defining the market narrative, driving go-to-market excellence, and ensuring the organization is ready to win every product launch. You will act as the central point of coordination between Product, Sales, Marketing, Customer Success, Delivery, Partnerships, and Engineering to align positioning, packaging, pricing, enablement, and launch plans across Luma Health’s product portfolio. You turn customer insight into crisp messaging, translate product value into revenue impact, and create the playbooks that help teams sell, adopt, and expand. Depending on experience, this role may be scoped as an individual contributor or a people manager. Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories. Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan. Partner with the Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey. Be the expert on our buyers across all segments.