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Strategic Vision & Partnership:
- Partner with Product Management to define the customer problems to solve.
- Define the strategy to solve them, and the measurable outcomes that matter.
- Focus across activation, engagement, and retention.
Data and research informed iteration:
- Collaborate with Data and Research to understand funnel drop-offs.
- Understand behavior over time and retention drivers.
- Define success metrics and iterate based on what you learn.
Design Leadership & Ownership:
- Drive the full design process for shipped experiences.
- Scope and sequence work, prototype, and test.
- Deliver MVP, iterate, and create longer-term improvements.
Gusto
Gusto is on a mission to grow the small business economy. They handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. Gusto supports more than 400,000 small businesses across the country, and they’re building a workplace that represents and celebrates the customers they serve.