Director, Field & Channel Marketing

Critical Start

Remote regions

US

Salary range

$175,000–$190,000/yr

Benefits

Unlimited PTO

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Leadership & Strategy:

  • Collaborate with the VP of Marketing to define and execute integrated Field, Channel, and BDR strategies aligned with corporate objectives.
  • Lead a high-performing team of Field & Channel Marketers and BDRs, fostering a culture of accountability and innovation.
  • Partner with sales and channel leadership to ensure strong cross-functional alignment on goals and pipeline metrics.

BDR Team & Channel Marketing:

  • Guide and enable the BDR function, building cadences connected to campaigns and partner programs to maximize lead conversion.
  • Co-develop partner marketing initiatives, MDF strategies, and enablement programs with key channel partners.
  • Drive co-branded campaigns and joint events across the partner ecosystem to ensure measurable pipeline growth.

Operations & Programs:

  • Manage Field & Channel Marketing budgets, ensuring efficient allocation and measurable business impact.
  • Utilize Salesforce, Marketo, and ABM tools to generate actionable insights and performance metrics for leadership.
  • Lead execution of demand-generation activities including regional events and trade shows, applying ABM strategies to maximize ROI.

Critical Start

Critical Start is a cybersecurity company that provides 24/7 AI-accelerated, human-validated detection, investigation, and response services across IT and OT to stop breaches and simplify security. The company fosters a high-trust, high-impact, and collaborative environment with a culture of innovation and a team dedicated to redefining cyber defense.

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