CRM Marketing Manager

The Engagement Marketing team is seeking a results-driven and technical CRM Marketing Manager to own and optimize our customer communication strategy across digital channels, with a strong focus on Braze implementation, data-driven personalization, and deliverability excellence. This role bridges marketing creativity and technical execution, ideal for someone who can think strategically about customer engagement and retention while also understanding the underlying systems, segmentation logic, and compliance frameworks that make high-performing CRM programs work. You’ll collaborate closely with marketing, product, and engineering to design, execute, and optimize personalized lifecycle campaigns that drive enrollment, engagement, and retention across Color’s healthcare programs.