Color Health

The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of our B2B2C digital marketing vertical. This role requires a strategic thinker with expertise in user engagement and lifecycle marketing. You will lead the planning, execution, and optimization of our enrollment and engagement campaigns through Braze, ensuring they are data-driven, visually compelling, and customer-focused.

Help launch and optimize high-impact campaigns that drive member enrollment in Color’s Virtual Cancer Clinic. You’ll own the creation, launch, and performance optimization of high-volume B2B2C campaigns that drive enrollment in Color programs. You’ll write and test copy, build campaigns (email, mail, digital events) set up and measure experiments, and collaborate cross-functionally to identify new opportunities to drive conversion.

As a Senior Customer Success Manager, you will be customers' most important contact at Color, serving as their trusted advisor and strategic partner. You will support the evolution and successful execution of their cancer benefit strategy, guiding them through onboarding, engagement, and expansion for our cancer program to meet their benefits goals. Your efforts will directly impact health outcomes and the success of Color.

Initiate relationships and generate demand among our target customers, helping them realize the materially positive impact Color can have on their population’s health outcomes. You will leverage our advanced sales tools to deploy outbound lead campaigns including cold calling, email, and social media to engage and qualify employer prospects. You will also develop in-depth knowledge of the Color Health platform, programs, industry trends, and competition.

You will be responsible for supporting efforts to improve efficiency across the core operational services of Color’s Virtual Cancer Clinic. You will be part of the analytical and workflow automation horsepower that enables our Virtual Cancer Clinic to deliver an unmatched patient experience, and deliver great outcomes for patients and populations.