Senior Demand Generation Marketing Manager

Define the integrated national demand strategy and execute campaigns that generate qualified leads and opportunities within our target audience. Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets. Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns. Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs). Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership. Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness. Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales. Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance