Job Description
The Senior Product Marketing Manager – Commercial will be responsible for end-to-end marketing activities. This role requires a deep understanding of buyer personas and the messaging and products that motivate them to integrate Midi’s services into their benefits and offerings. It also involves creating communication campaigns that help large-scale organizations engage and activate end-users (B2C). Increase product consideration and adoption of Midi’s services within target B2B segments to boost closed-won rates. Design and implement multi-channel B2C marketing campaigns to drive user acquisition and activation. Monitor and report on the performance of all Commercial marketing initiatives to identify opportunities for optimization and growth.
About Midi Health
Midi Health ensures that the value proposition of Midi Health for women in midlife is well understood by enterprise employers.