Marketing Data Analyst

Responsibilities:

• Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts.
• Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub.

Qualifications:

• Data Engineering Stack: Strong, advanced SQL skills and hands-on experience building and maintaining dbt models using GitHub.
• Analytics Platforms: Direct experience building, updating, and maintaining modern data dashboards specifically within Sigma.
• Media Optimization: Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments.