Technical Marketing Specialist

You are a self-starter with the ability to design and implement CRM automations from concept to execution. With expertise in workflows, forms, surveys, and triggers, you excel at creating automations that enhance engagement and foster growth. You combine technical skills with marketing creativity to optimize customer interactions and support cross-functional collaboration. Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Zaps) to support campaigns and lead nurturing. Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy. Assist in setting up landing pages, forms, and integrations within marketing automation tools. Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion. Monitor campaign performance and track results against defined KPIs. Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch. Stay updated on marketing automation best practices and new platform capabilities.