Product Marketing Manager

Drive the development and execution of our product marketing strategy. Responsible for leading and executing integrated multi-channel GTM strategies with a focus on driving product adoption, increasing product utilization, maximizing retention, and growing revenue across the EverHealth product portfolio. Collaborate with key Product, Marketing, Sales, Success and leadership teams to ensure EverHealth remains ahead of evolving trends in the SMB Healthcare IT space - including Electronic Health Records (EHR), Practice Management, Revenue Cycle Management, and Patient Engagement solutions. Develop and execute go-to-market (GTM) strategies and integrated marketing plans for service rollouts, enhancements, and campaigns in partnership with the Growth Marketing and Performance Marketing teams, ensuring consistency and coordination across platforms and channels. Define and refine value propositions and positioning for service offerings, grounded in customer needs, competitive differentiation, and market dynamics. Build and maintain ICP, buying personas and messaging frameworks across EverHealth product portfolio.