Demand Generation Leader

Own strategy for Demand Generation at Relay, setting the vision and plan to acquire and convert qualified leads across multiple channels and industry segments. Partner closely with other marketing functions (PMM, Growth, Brand), as well as with Sales, RevOps and Partnerships to support overall go-to-market strategy and performance against targets. Model lead generation and conversion plans in close partnership with Sales, RevOps, Data and Finance. Hire, train, and develop a high-performing Demand Generation team and support team members’ growth and professional development. Lead your team to implement memorable and genuinely useful educational programming that inspires and engages a repeat audience. Leverage a variety of channels (paid, partnerships, email, etc.) and strategic approaches (content, events, webinars, ABM, etc.) to drive lead, pipeline and revenue growth. Monitor, analyze and communicate campaign performance using tools like Salesforce, Marketo/Hubspot, Metabase, Google Analytics, and others. The role involves championing customer empathy and a deep understanding of user workflows, identifying and nurturing long-term co-marketing partnerships, and communicating Demand Generation progress throughout the organization.