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Role Overview:
- Own market marketing strategy, annual planning, and budget prioritization.
- Drive business KPIs including registrations, FTT, MAU, trading activity, and revenue growth.
Key Responsibilities:
- Identify highest-impact growth opportunities and define market priorities.
- Lead cross-functional planning with Product, PR, Community, CRM, Paid, and regional teams.
- Mentor and coordinate the local marketing team and represent the market in regional discussions.
Requirements:
- 7+ years in Growth, Product Marketing, or Commercial Marketing.
- Strong analytical and commercial mindset with experience owning business KPIs.
- Leadership potential, native Russian, and strong English communication skills.
Why Binance:
- Shape the future of finance in a fast-paced, innovative environment.
- Collaborate with world-class talent in a remote-first, results-driven organization.
Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. With 300+ million users across 100+ countries, we offer a results-driven, remote-first culture with a flat structure and world-class talent.