Senior Product Marketing Manager (Market Intelligence)

Role Responsibilities:

• Develop and execute a formal Voice of the Customer program across payer, provider, and government segments to surface unmet needs.
• Produce semi-annual Market Intelligence reports on trends, white space, and competitive signals.
• Broker feedback loops between market conversations and internal Marketing and Product teams.

Intelligence & Strategy:

• Create and maintain Source of Truth documents for market segments, competitive landscape, and customer insight.
• Synthesize qualitative insights into quantifiable evidence to support strategic and investment decisions.
• Identify emerging regulatory requirements and international market signals for growth opportunities.

Requirements & Environment:

• Requires 8+ years in Product Marketing or Market Intelligence within SaaS or Healthcare IT.
• Needs experience designing VOC programs and translating insights into business cases.
• Must be comfortable holding credible conversations with clinical, technical, and commercial stakeholders.
• Role leverages AI tooling within a Claude Enterprise environment to accelerate insight synthesis.