Senior Manager of Demand Generation & Content

Demand Generation:

• Develop a deep understanding of ICPs and customer personas to concept, plan, and launch multichannel campaigns anchored in content that educates and converts.
• Own the paid advertising strategy across search and social, and clarify goals by channel and campaign to drive down CPL while improving lead quality.
• Define and execute inbound strategies that use content to attract and engage ICPs and collaborate with developers and designers to enhance UX and conversion paths on the website.

Content Strategy & Creation:

• Lead LifeLabs’ annual and quarterly content strategy by defining topics, formats, and distribution plans that align with business goals and audience needs.
• Coordinate freelancers, agencies, and internal contributors through clear briefs, timelines, and deliverables.
• Oversee SEO content strategy and keyword roadmap, tracking results and iterating based on performance. Report on key content metrics and analyze what formats and topics drive pipeline impact.

Event Engine:

• Manage and mentor the Events Manager, supporting the creation of the events calendar and continually improving the experience of events for the community.
• Leverage event data to evaluate ROI and optimize future event investments.
• Support the Events Manager in prioritizing high-impact partnerships, managing budgets, and identifying scalable processes that grow event-driven demand.