Product Owner

Product Vision and Strategy:

• Develop and communicate a multiyear roadmap aligned with organizational goals.
• Define product KPIs and ensure squad/team accountability for achieving them.
• Lead customer-driven design and usability testing.

Stakeholder Collaboration:

• Collaborate with IT and business leadership to align development and business priorities.
• Negotiate with internal and external teams to ensure alignment across portfolios.
• Set expectations with stakeholders for delivery of new capabilities.

Agile Execution:

• Own and prioritize the product backlog, creating clear user stories.
• Participate in daily stand-ups, demos, retrospectives, and quarterly planning.
• Remove roadblocks and resolve issues quickly to maintain delivery velocity.

Platform Modernization:

• Lead modernization of the marketing execution ecosystem for precise customer reach.
• Sequence a multi-year path toward a unified platform supporting all distribution channels.
• Balance long-term product health with short-term delivery and cost management.