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Role Overview:
- This is an individual-contributor role with outsized scope, reporting to the Head of GTM.
- You will balance strategy and hands-on execution across positioning, campaigns, and content.
- Work closely with Sales, Customer Success, and Product to drive pipeline.
Key Responsibilities:
- Own brand positioning and messaging for rOS, tailored to community bank and credit union buyers.
- Plan and execute multi-channel campaigns including email, content, webinars, and industry events.
- Maintain marketing data hygiene and campaign tracking within Zoho CRM.
Qualifications:
- 5+ years in B2B SaaS marketing with direct ownership of both strategy and execution.
- Strong writing skills and working knowledge of CRM and marketing automation tooling.
- Financially literate and comfortable operating without a large team or big budget.
FMSI
FMSI builds RelationshipOS (rOS), a platform for community banks and credit unions to manage appointments, lobby, analytics, and staff scheduling. Operating within a lean, PE-backed environment, the company focuses on serving over 8,000 institutions.