Director, Product Marketing (Remote- US)

Own product marketing strategy from concept to execution, leading positioning, messaging, and market adoption of all Nextech products while aligning activities with overall business goals. Drive market research and competitive intelligence to uncover growth opportunities, analyzing trends, competitor strategies, and customer behavior to shape product positioning and strategy. Design and execute product launches that maximize adoption and revenue potential, partnering with product management, sales, and marketing teams to continuously refine go-to-market plans. Manage and mentor a team of product marketers, fostering a collaborative environment for seamless execution. Oversee the creation of high-value marketing assets, and direct campaign initiatives across channels to attract prospects, cross- and up-sell, and retain customers. Equip sales teams with compelling messaging, tools, and training, partnering with sales leadership to identify and address challenges. Define KPIs and measure the success of product marketing initiatives, refining strategies for continuous improvement.