Marketing Operations Specialist

Position Summary:

• Owns day-to-day implementation of email and digital marketing programs in Adobe Marketo Engage.
• Manages campaign intake, technical build, audience segmentation, testing, deployment, and documentation.
• Works closely with Demand Generation, Revenue Operations, and GTM Engineering.

Key Responsibilities:

• Own end-to-end campaign execution from intake through QA, approval, scheduling, and deployment.
• Build emails, landing pages, forms, and nurture programs in Marketo with tokens and personalization.
• Create and maintain Salesforce campaigns, troubleshoot lead flows, and monitor integrations.

Skills and Experience:

• Four or more years in marketing automation, including three years of hands-on Marketo experience.
• Strong knowledge of Marketo Smart Campaigns, Smart Lists, segmentation, and database management.
• Working knowledge of HTML, CSS, and Salesforce campaign management; Marketo certification preferred.

Benefits and Perks:

• Fully remote work with company-provided equipment.
• Comprehensive medical, dental, and vision plans; 401(k) with match; life and disability insurance.
• Paid Time Off and holidays; flexible spending accounts available.