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Brand Growth:
- Grow the brand's social accounts by attracting a relevant audience and building awareness and trust in the product.
- Find and scale content formats and mechanics that drive fast organic growth and bring people into the product.
Organic Acquisition:
- Build and scale a network of social accounts into an organic acquisition channel that diversifies user acquisition.
- Optimize acquisition funnels for conversion and unit economics through data-driven experiments.
Growth Engine Scalability:
- Run a regular cycle of growth experiments from hypothesis to validation and scaling.
- Automate the routine with AI so the channel grows without a matching growth in resources.
Chapters
Chapters is a multi-product tech company that spots big consumer problems and builds products that become part of everyday life for millions. Our goal is to build one of the world's leading consumer tech companies with a culture of ownership, experimentation, and growth.