Senior Product Marketing Manager, Life360 Ads

Go-to-Market Strategy & Positioning:

• Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercialized.
• Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slide.
• Translate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agencies.

Product Partnership & Launch:

• Partner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buy.
• Own launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and Comms.
• Define packaging and commercialization strategies in partnership with Sales and Revenue.

Sales Enablement & Market Intelligence:

• Create the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training — and make it easy to find and use.
• Equip sales teams with market insight and competitive intelligence so reps walk into every room sharper than the competition.
• Conduct customer and market research to pressure-test positioning, surface unmet needs, and feed product strategy.