Senior Director, B2B Media Strategy

Media Strategy & Execution:

• Design integrated B2B go-to-market media strategies leveraging paid, owned, and earned channels.
• Optimize media mix, budget allocation, audience segmentation, and measurement plans tied to full-funnel performance.
• Lead cross-channel efforts across Paid Search, Paid Social, Programmatic, SEO, and content syndication.

Operational Consulting & Design:

• Conduct operational assessments using maturity maps and digital transformation frameworks.
• Advise on martech, adtech, and datatech architecture to ensure optimal integration and ROI.
• Align sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.

Qualifications:

• 6–8 years of hands-on experience planning and optimizing multi-channel B2B media campaigns.
• Practitioner-level knowledge of analytics tools, ad platforms, and ABM/intent data sources.
• Deep working knowledge of CRM systems and marketing automation platforms with hands-on configuration experience.