New Product Marketing Manager - Platform Growth

We’re looking for a skilled, growth-oriented Product Marketing Manager to help shape the future of Upwork’s platform – accelerating adoption, engagement, and long-term value across key experiences. In this role, you’ll collaborate cross-functionally to launch new features, improve platform and product discoverability, and drive measurable impact across the customer lifecycle. You’ll lead go-to-market strategies focused on activation and retention. You’ll also support strategic growth initiatives, integrating Upwork into broader customer workflows and accelerating adoption through partnerships and external channels. This role is ideal for someone who thrives in a dynamic environment. Responsibilities include owning and executing go-to-market strategies, leveraging customer insights, partnering cross-functionally, defining key success metrics, and supporting growth initiatives.