Product Marketing Manager - IoT

Responsible for go-to-market planning and execution for Canonical's range of IoT products and lead on content dissemination planning, campaign development and planning for planning product launches. You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey. Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers. Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels. Work with other teams to plan event, webinars and support paid and social media promotion. Create and publish content (online and print) in line with marketing plans to deliver on campaigns. Monitoring the competitive landscape to define product positioning that differentiates.