Senior Demand Generation Manager

We're looking to add a Senior Demand Generation Manager to our marketing team to strategize and orchestrate cross-channel user journeys. This position will play a critical role in contributing to net new business pipeline growth. You will own campaign execution and optimization for our 3rd party, paid social, display, video and native ad channels and will work to move us into new channels to drive efficiency and growth across the buyer’s journey. You will: - Build and activate strategic multi-channel plans that support the buyer’s journey from awareness to consideration to deal open. - Deploy and manage programmatic & ABM campaigns across digital and demand generation channels, including 3rd party, display, native, paid social, and video. - Drive continuous improvement through testing and performance optimization to achieve click, conversion, deal, and ROAS targets. - Partner cross-functionally with product marketing, content marketing, web, and the digital team to develop performant ad creative & landing pages that maximize impact - Partner directly with SDRs to educate on demand gen campaigns and build a feedback loop that supports deal growth - Become a subject matter expert in your customer segment to contribute to campaign strategy and ensure ad creative resonates