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Brand & Narrative:
- Own Veriff's brand platform and ensure consistency across all touchpoints.
- Translate trust infrastructure into a differentiated market narrative.
- Lead category-building initiatives to position Veriff as a leader in digital trust.
Content & Thought Leadership:
- Build a content strategy that serves pipeline and brand goals with transparent reporting.
- Develop a content engine with customer stories, thought leadership, and sales materials.
- Implement AI-assisted workflows to scale content production.
Owned Channels & Brand Activation:
- Own strategy for brand and content activation across web, social, and digital experiences.
- Build an authentic executive social presence to strengthen brand authority.
- Amplify key moments like product launches and customer wins.
Design & Creative:
- Lead creative and web development teams for all brand-aligned visual output.
- Establish a design system that enables high-quality, on-brand work at scale.
Cross-Functional Leadership:
- Partner with Revenue Marketing and Product Marketing for consistent messaging.
- Collaborate with Sales to support pipeline through customer stories and deal-enabling content.
- Measure and report on brand awareness, engagement, and pipeline influence.
Veriff
Veriff is a digital identity verification platform that builds trust infrastructure for the internet. Backed by top investors like Accel and Y Combinator, the company has a diverse team across the US, UK, Spain, Brazil, and Estonia and fosters a high-growth, innovative culture.