Area Director of Marketing

Marketing Strategy & Execution:

• Develop and execute marketing strategies tailored to each property’s unique identity and audience.
• Oversee digital ad campaigns, including paid search, display, and social media, to optimize visibility and bookings.
• Collaborate with digital agencies to maximize ROI and drive performance analytics.

Brand & Guest Engagement:

• Build and maintain brand awareness through cohesive storytelling across all platforms.
• Implement personalized guest engagement initiatives to increase loyalty and repeat visits.
• Cultivate media and influencer relationships to amplify brand reach.

Financial & Cross-Functional Collaboration:

• Develop and manage marketing budgets and financial forecasting for all properties.
• Work with revenue management to create packaging and promotions that drive revenue.
• Collaborate cross-departmentally with revenue, property managers, and operations teams to align marketing efforts with business objectives.