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Key Responsibilities:
- Digital & Traditional Advertising: Develop and manage integrated campaigns across Google Ads, paid social, print, and outdoor advertising.
- Social Media & Content: Manage presence on Instagram, TikTok, Facebook, YouTube, LinkedIn, and X; develop content calendars and analyze performance.
Public Relations & Brand Management:
- Execute PR strategies to elevate brand awareness, build media relationships, and secure speaking engagements.
- Manage press releases, media outreach, and feature opportunities in luxury lifestyle publications.
Experiential Marketing & Partnerships:
- Plan and execute VIP events, influencer experiences, and brand activations.
- Coordinate participation in conferences and luxury networking events; develop strategic partnerships.
Website, SEO & CRM Marketing:
- Optimize website UX, landing pages, and local SEO for search visibility.
- Develop segmented email campaigns and utilize CRM for lead nurturing and marketing automation.
Marketing Analytics & Performance:
- Track campaign performance across advertising, social media, and lead generation.
- Analyze KPIs including ROI, conversions, and patient acquisition; deliver monthly reporting with recommendations.
Scale Army Careers
Our client is a premier plastic surgery and medical aesthetics practice based in Beverly Hills, California, focused on delivering luxury aesthetic treatments. They are expanding their brand and seek an experienced Marketing Manager to lead integrated marketing initiatives.