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Media Buying & Strategy:
- Ability to audit, configure, and troubleshoot conversion tracking.
- Deep understanding of Google Ads Quality Score and bid strategies.
- Must have experience with Google Ads and Hubspot.
Campaign Execution & Management:
- Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
- Hands-on experience with LinkedIn Lead Gen Forms and B2B-specific targeting strategies.
- Experience closing the feedback loop between lead quality and campaign targeting.
Budget Management:
- Maintain daily, weekly, and monthly budget pacing.
- Identify opportunities for cost-saving without compromising campaign effectiveness.
Bluelight
Bluelight is a software consultancy dedicated to designing and developing innovative technology that enhances users' lives. They have a presence across the United States and Central/South America and are in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.