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Ownership & Accountability:
- Set the plan, prioritize tests, and make decisions, bringing recommendations not questions.
- Directly own $10M+ in annual media spend with a track record of profitable scaling.
Execution & Strategy:
- Manage campaigns across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory.
- Allocate budget, pace, forecast, report, and ensure portfolio profitability.
Collaboration & Growth:
- Build the case for Sales, Account Management, Yield, Creative, Product, and Analytics on campaign needs.
- Develop playbooks that improve the broader paid team and drive Microsoft as a real second source.
Launch Potato
Launch Potato is a discovery and conversion company reaching tens of millions monthly through brands like FinanceBuzz and All About Cookies. The company is profitable and bootstrapped with a South Florida HQ and a remote-first team across 18 countries.