Job Description

As the Senior Customer References Associate on the Customer Advocacy / Customer Marketing team, you will be responsible for coordinating and managing customer references across regions. You’ll work closely with sales, product marketing, and customer marketing teams to identify, nurture, and amplify customer success. By building and maintaining a diverse, high-quality reference pool, you’ll ensure sales teams have compelling, real-world customer evidence to share with prospects. Key Responsibilities: Customer Identification & Recruitment: Partner with cross-functional teams to identify and onboard new customer advocates. Reference Management: Coordinate reference activities, including customer calls, panels, and events to accelerate sales cycles. Asset Utilization: Collaborate with marketing and sales enablement teams to integrate references into campaigns, collateral, and events. Ongoing Customer Engagement: Build and maintain strong relationships with reference customers to ensure ongoing participation in advocacy efforts.

About ServiceNow

ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®.

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