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Summary:
- Leads the evolution from traditional web metrics to an insight-driven approach connecting participant behavior to trial recruitment.
- Serves as a bridge between digital analytics and clinical operations for end-to-end telemetry.
Primary Duties:
- Turn data into stories by synthesizing participant behavioral data into actionable insights.
- Own the participant journey by mapping digital trial experiences and maintaining a recruitment health dashboard.
- Drive action and optimization through A/B testing and partnering with cross-functional teams.
Qualifications:
- Bachelor's degree in Healthcare Analytics, Clinical Research, Data Science, or related field.
- 5+ years in digital analytics or participant experience insights.
- Hands-on proficiency with GA4 and Adobe CJA.
Experience:
- Experience analyzing clinical trial recruitment platforms or patient portal flows preferred.
- Proven ability to deliver actionable recruitment recommendations.
- Strong understanding of digital patient UX and funnel mapping.
New Era Technology
New Era Technology provides end-to-end technology solutions, securely connecting people, places, and information at scale. With a global team of over 3,000 professionals, they foster a team-oriented culture that prioritizes personal and professional development.