Builds, develops, and mentors the Marketing team.
Participates in department resource allocation, workload evaluation, and utilization.
Participates in performance evaluation and career advancement of Marketing staff.

Marketing Strategy:

Co-develops marketing strategies, encompassing both external marketing and internal communications.
Implements brand positioning, messaging, and visual identity across all channels.
Contributes to market research and competitive analysis to identify market trends.

Digital Initiatives:

Oversees digital marketing initiatives, including website optimization, SEO/SEM, and email marketing.
Oversees lead generation programs.
Oversees promotion of PSI content.

PSI

PSI is a leading Contract Research Organization (CRO) with 30 years of experience in the clinical research industry. They foster an environment where a diverse range of colleagues feel welcomed and valued, enabling them to attract and retain top talent globally.

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