Marketing Operations Analyst (RevOps)

Your Role:

• Be the analytical counterpart to the marketing operations manager, working alongside the ShareGate marketing director to transform campaign and attribution data into decisions.
• Own the marketing attribution architecture between HubSpot and HockeyStack, and translate funnel data into executive-ready narratives.

Your Impact:

• Drive marketing performance by diagnosing what works and what doesn't in inbound and channel, moving budget to highest-return programs quarterly.
• Build reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality.
• Integrate AI into your analysis workflow to reduce time from question to answer from days to hours.

Your Team:

• Report to the RevOps director and work closely with the marketing operations manager who owns systems and campaign execution.
• In the first 6-12 months, focus on building a coherent attribution architecture and using it to guide the marketing team on where to invest.
• The RevOps team is split into Systems & Operations (automation, CRM, AI tools) and GTM business partners (forecasting, funnel conversion, quota attainment).

What You Bring:

• 3+ years in marketing operations or marketing analytics in a B2B SaaS, software, or fintech company.
• Deep practical HubSpot expertise — building, breaking, and rebuilding campaign logic, lifecycle, and reporting.
• Strong grasp of attribution models (first-touch, last-touch, multi-touch) and judgment to choose the right one.
• Comfort with underlying mechanics: UTM governance, lead routing, round robins, lifecycle stages, source and channel taxonomy.
• Daily deliberate use of AI to accelerate analysis.