Senior Demand Generation Manager

The Senior Demand Generation Manager is a pivotal figure responsible for orchestrating campaign strategy and execution across go-to-market channels, both inbound and outbound, focused on Ideal Customer Profile (ICP) Target accounts. With a keen insight into achieving KPIs across myriad campaigns and the ability to derive actionable insights from data, the Senior Manager will execute campaigns that captivate, resonate and engage with decision-makers and influencers within the enterprise landscape. This position will be very focused on Account Based Marketing/Selling (ABM) to a finite set of key target accounts - globally. Design, test, and scale campaigns across multiple channels to drive database growth and pipelines including nurture programs. Regularly measure and report campaign and program performance, making informed recommendations for future campaigns. Partner closely with sales, the SDR team, field marketing and other departments to enhance the effectiveness of campaigns. Oversee aspects of demand-based marketing, especially go-to-market programs focused on Account Based Marketing/ Selling and target accounts.