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Strategic Brand & Account Marketing Management:

  • Serve as primary marketing lead for assigned retail accounts.
  • Develop deep understanding of account’s category strategy.
  • Collaborate with Sales to co-create annual joint business plans.

Marketing Program Development & Execution:

  • Lead the creation and execution of customer-specific marketing programs.
  • Partner with Sales to secure retailer buy-in for marketing programs.
  • Manage creative development, packaging updates, and content creation.

Business Performance Monitoring & Insights:

  • Track and analyze marketing program performance.
  • Identify trends, gaps, and opportunities within assigned accounts.
  • Prepare and present marketing performance reviews to internal leadership.

Customer Communication & Relationship Building:

  • Maintain consistent communication with retail marketing contacts.
  • Share shopper insights, innovation updates, and marketing practices.
  • Represent the company at customer meetings and industry events.

First Quality

First Quality is a family-owned company that produces high-quality personal care and household products for large retailers and healthcare organizations. They employ over 5,000 team members and maintain family values and an entrepreneurial spirit.

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