This is a marketing role dedicated to driving direct sales pipeline (not signups to the free plan or in-product conversion from free to paid). You will be responsible for generating qualified interest from high-potential prospects, surfacing sales opportunities from within our existing user base, and designing targeted, outbound-friendly campaigns that support the Sales team in booking high-quality meetings. You will build and execute marketing programs that convert inbound signups and interest into qualified, sales-ready opportunities. Design and implement Neonβs first behavioral and firmographic scoring models to identify high-fit accounts within our user base and enable timely, targeted outreach. Develop and test novel campaign ideas and engagement formats that go beyond traditional tactics, unlocking new ways to surface qualified sales opportunities from our PLG motion.