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Role Overview:
- Shape and execute the HCP marketing strategy for a best-in-class launch in a fully remote, entrepreneurial environment.
- Translate brand strategy into high-impact execution through data-driven insights and omnichannel activation.
- Report to the Sr. Director, HCP Marketing and collaborate closely with Medical, Sales, and Digital teams.
Key Responsibilities:
- Lead development of messaging, creative campaigns, and tactical plans across personal and non-personal channels.
- Partner with market research to identify segmentation, decision drivers, and prescribing behaviors.
- Manage sample strategy, field force training, and campaign measurement to ensure ROI and brand objectives.
Qualifications:
- MBA or bachelor’s degree with 8+ years of pharmaceutical/biotech experience, including 6+ years in HCP marketing.
- Demonstrated launch experience and cardiovascular or chronic care background strongly preferred.
- Builder mindset with high accountability, ability to lead through ambiguity, and excellent communication skills.
Mineralys Therapeutics
Mineralys Therapeutics is a clinical-stage biopharmaceutical company developing medicines to target hypertension and related comorbidities. The company fosters a fully remote, entrepreneurial culture and is preparing for its first commercial launch.