Senior Director, Growth Marketing

Own Juniper Square’s top-of-funnel growth strategy to generate qualified pipeline across SMB, mid-market, and enterprise segments—with a special focus on enterprise personas and complex sales cycles. Design and execute multi-channel campaigns that are persona-specific and aligned to stages of the sales journey, with tactics including ABM, SDR-driven outbound, webinars/events, paid/organic search, and content syndication. Partner with Product Marketing to launch new offerings with GTM strategies built for deal acceleration and pipeline conversion. Drive international demand generation efforts in support of our global expansion. Lead and grow a high-impact Growth Marketing team, including direct partnership with the SDR organization as a key pipeline-driving channel. Serve as a day-to-day strategic partner to Sales leadership, ensuring alignment on territory priorities, campaign strategy, lead quality, and outbound sequencing. Partner with Revenue Operations to rethink funnel architecture, reporting, attribution, and MQL/SQL definitions for better Sales-Marketing integration. Champion the use of AI and automation to expand reach and efficiency, in alignment with strategic sales goals. Oversee paid channel strategy (e.g., Google Ads, LinkedIn, retargeting) and SEO efforts with an eye toward enterprise buyer engagement and lead quality—not just volume. Optimize budget across channels with a focus on efficiency and revenue impact, not just technical execution. Own website conversion rate optimization (CRO), partnering with the Creative and Corporate Marketing teams to drive persona-based experiences. Develop and execute account-based marketing strategies targeting priority verticals, enterprise buyers, and key accounts, in close collaboration with Sales and Customer Success. Leverage personalization, buyer intent data, and tailored content to move deals faster through the funnel. Work with Content Marketing and Communications to activate high-impact assets—like thought leadership, customer stories, and analyst wins—to drive qualified demand. Ensure content is tightly aligned to pipeline goals and actively used across digital and partner channels.