Senior Product Marketing Manager

Geotab πŸŒπŸš—πŸ“Š

Remote regions

US

Salary range

$120,000–$150,000/year

Benefits

Job Description

The Senior Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth leading to the market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform the product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio. They will also develop razor sharp customer insights and empathy. Build expertise and a central repository for industry + growth trends, personas, competition, distribution channels/partners, and partner with the marketing team to develop an analyst relations strategy for briefings and engagements.

About Geotab

Geotab is a global leader in IoT and connected transportation and certified β€œGreat Place to Workβ„’.”

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