Own and execute email marketing strategy using Klaviyo, including campaigns, automations, and customer lifecycle flows.
Build and optimize email sequences such as welcome flows, abandoned cart recovery, and post-purchase journeys.
Support customer acquisition across paid e-commerce channels and TikTok Shop initiatives.

Requirements:

Minimum 3 years of digital marketing experience in e-commerce or direct-to-consumer brands.
Strong hands-on experience with Klaviyo and Shopify.
Proven ability to manage email campaigns that drive measurable revenue.

Success in This Role:

Increase revenue generated through email marketing and retention programs.
Identify and scale profitable customer acquisition channels.
Improve website conversion rates and customer lifetime value.

E-commerce Eyewear Company

The company is a rapidly growing U.S.-based e-commerce eyewear company specializing in designer frames, prescription lenses, and premium optical products. They have a customer-first approach and are expanding their team to support increasing order volumes and enhance customer experience.

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