Digital Experience Specialist II

Key Responsibilities:

• Design and manage digital engagement initiatives, such as in-application messaging and guided product experiences.
• Analyze user behavior and engagement metrics to diagnose experience gaps and recommend improvements.
• Configure and maintain digital experience elements within approved platforms to ensure consistency.

Collaboration and Project Management:

• Partner with product management, customer success, and marketing to align initiatives with product updates.
• Plan and coordinate digital experience projects, defining scope, timelines, and success measures.
• Monitor progress and mitigate risks within established guidelines.

Performance and Improvement:

• Evaluate effectiveness of digital engagement activities through performance reporting and experimentation.
• Document insights and recommend enhancements to improve user satisfaction and business outcomes.
• Contribute to developing best practices and scalable frameworks for consistent delivery.